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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Thryv
Hub by Thryv is an end-to-end client experience platform custom-built for franchises. Its ready-to-use business apps help franchisees view their jobs, messages, appointments, payments, reviews, and more - in one place.
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The Human Bean
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The Human Bean
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The Human Bean
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Integrating digital technology brings your customer greater value by providing a consistent digital experience (DX).
  • John DiJulius
  • 1,204 Reads
Our July roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,042 Reads
Build (or improve) your customer service culture with these 9 principles
  • John Tschohl
  • 1,309 Reads 9 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 1,527 Reads 10 Shares
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 1,016 Reads
Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,615 Reads
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 2,743 Reads
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 1,790 Reads 1 Shares
Training your frontline employees on listening skills can significantly boost the success of your units
  • Bob Phibbs
  • 1,450 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 1,754 Reads 3 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 1,961 Reads
Subway
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Subway
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Subway
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Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,751 Reads 3 Shares
Local marketing programs: how to succeed at building your local business
  • Laura Darrell
  • 2,729 Reads 35 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 18,203 Reads 43 Shares
How to get your customer service staff to be present and provide genuine hospitality during their interactions with customers.
  • John DiJulius
  • 2,100 Reads 12 Shares
Looking for love? Consumer love, that is, in a changing world of online customer reviews and influencers
  • Eddy Goldberg
  • 2,591 Reads 6 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 20,240 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,423 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
  • Cynthia Sener
  • 3,773 Reads 6 Shares
Creating an environment where employees like to work also creates consistent customer service at all your locations.
  • John DiJulius
  • 2,036 Reads 4 Shares
1 ways to improve your customer service and make 2023 your best year ever!
  • John DiJulius
  • 2,067 Reads 6 Shares
Dogdrop
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Dogdrop
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Dogdrop
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Check out our March roundup of consumer marketing news!
  • Eddy Goldberg
  • 1,892 Reads 2 Shares
Looking for a consumer marketing advantage in 2023 (and who isn’t)? Here are10 books on creating your brand’s best possible customer experience
  • Eddy Goldberg
  • 2,222 Reads 3 Shares
Why foot traffic data is a misleading performance indicator
  • Patrick Pleiss
  • 1,998 Reads 5 Shares
Good service won’t get you into the game; you need to provide service that is relentlessly awesome
  • John Tschohl
  • 1,859 Reads 5 Shares
Our monthly marketing news as recession predictions taper off (for now) and marketers chart a course through uncertain consumer seas
  • Eddy Goldberg
  • 1,663 Reads 6 Shares
Are automation-based platforms a good solution for franchise marketers with disparate locations?
  • Michael Morris
  • 2,382 Reads 61 Shares
Check out our latest roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,019 Reads 1 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
  • Franchise Update Media
  • 2,715 Reads 120 Shares
Bad Ass Coffee of Hawaii has been building a cult following for more than 30 years
  • Kerry Pipes
  • 1,944 Reads 1 Shares
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