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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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American Freight
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American Freight
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American Freight
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We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.
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What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
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Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
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TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
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See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
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Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
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6 ways marketers can build a personal brand to help with franchise recruitment
  • Liane Caruso
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How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
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4 ways Tide Cleaners is adapting its social media activities as Covid restrictions lift
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How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
  • Franchise Update Media
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With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
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Subway
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Subway
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Subway
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Organic posts for service brands - how to maximize their impact 
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How Facebook Groups can help to unify and align your franchise system.
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Making the most of social media influencers at Massage Heights
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How to use online-to-offline media strategies to boost your sales.
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Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
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Market your corporate social responsibility to win over Millennials.
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New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
  • Multi-Unit Franchisee
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Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
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Real-time, real-world customer engagement tactics and tips.
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How 3 Multi-Unit Operators Adjust Their Marketing Strategies To External Factors And How Social Media Is Affecting Their Business.
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Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
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Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
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Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
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If you're not responding to online reviews you should be, says new study.
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Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 4,184 Reads 6 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 7,373 Reads 38 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 4,280 Reads 5 Shares
Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
  • Adam Pierno
  • 6,629 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
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