Brand Strategy
A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.
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Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
- Eddy Goldberg
- 5,207 Reads 27 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
- Eddy Goldberg
- 4,762 Reads 6 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
- FranConnect
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E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
- Eddy Goldberg
- 11,619 Reads 4 Shares
How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
- Evan Hackel
- 3,037 Reads 25 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
- Franchise Update Media
- 5,185 Reads 56 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
- Helen Bond
- 2,557 Reads 107 Shares
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
- Eddy Goldberg
- 6,426 Reads 25 Shares
How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
- Franchise Update Media
- 3,203 Reads 25 Shares
Looking to partner with a new PR agency? Here are 5 things to know!
- Heather Ripley
- 3,518 Reads 3 Shares
Are you overlooking the many opportunities available in marketing to seniors?
- Eddy Goldberg
- 3,892 Reads 9 Shares
Online retailers must weigh speed and cost against sustainability in the new marketplace
- Nate Burke
- 2,188 Reads 2 Shares
Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
- Bob Phibbs
- 2,941 Reads 1 Shares
Follow the "Four P's" of the sales process and watch your results improve.
- Evan Hackel
- 2,778 Reads 12 Shares
6 ways marketers can increase their influence in 2021
- Debbie Qaqish
- 2,625 Reads 6 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
- Bob Phibbs
- 2,589 Reads 1 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
- Franchise Update Media
- 2,455 Reads
The post-Covid economy presents multiple opportunities for consumer marketers
- Evan Hackel
- 3,328 Reads 6 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
- John Tschohl
- 3,672 Reads 74 Shares
To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
- Evan Hackel
- 732 Reads
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
- Franchise Update Media
- 3,511 Reads 5 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
- Amelia Neate
- 2,948 Reads 4 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
- Nate Burke
- 2,870 Reads 21 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
- Jeffrey Lentz
- 4,203 Reads 20 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
- Shawn Bland & Jamie Sullivan
- 2,410 Reads 8 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
- Karen M. Wenning
- 4,724 Reads 39 Shares
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
- Debbie Selinsky
- 30,332 Reads 84 Shares
Franchising has proven to be a successful business model across a wide spectrum of industries using multi-unit retail distribution.
- Dean Zuccarello and Dan Collins
- 6,585 Reads 129 Shares
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
- Kerry Pipes
- 7,579 Reads 209 Shares
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
- Adam Pierno
- 3,032 Reads 1,021 Shares
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