Brand Strategy - Franchising.com
Company Added
Company Removed
Apply to Request List

Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

RECENT HEADLINES

Prisma Graphic
Prisma has reinvented the marketing supply chain with an end-to-end solution that makes it easy to design, customize, order, download, print, kit,...
Request Info
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
  • Eddy Goldberg
  • 5,207 Reads 27 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
  • Eddy Goldberg
  • 4,762 Reads 6 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
  • FranConnect
  • 6,538 Reads 29 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 11,619 Reads 4 Shares
How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 3,037 Reads 25 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 5,185 Reads 56 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
  • Helen Bond
  • 2,557 Reads 107 Shares
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 6,426 Reads 25 Shares
How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
  • Franchise Update Media
  • 3,203 Reads 25 Shares
Looking to partner with a new PR agency? Here are 5 things to know!
  • Heather Ripley
  • 3,518 Reads 3 Shares
Are you overlooking the many opportunities available in marketing to seniors?
  • Eddy Goldberg
  • 3,892 Reads 9 Shares
Bad Ass Coffee of Hawaii
SPONSORED CONTENT
Bad Ass Coffee of Hawaii
SPONSORED CONTENT
Bad Ass Coffee of Hawaii
SPONSORED CONTENT
Online retailers must weigh speed and cost against sustainability in the new marketplace
  • Nate Burke
  • 2,188 Reads 2 Shares
Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
  • Bob Phibbs
  • 2,941 Reads 1 Shares
Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
  • 2,778 Reads 12 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 2,625 Reads 6 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 2,589 Reads 1 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 2,455 Reads
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 3,328 Reads 6 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
  • John Tschohl
  • 3,672 Reads 74 Shares
To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
  • 732 Reads
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 3,511 Reads 5 Shares
Dogdrop
SPONSORED CONTENT
Dogdrop
SPONSORED CONTENT
Dogdrop
SPONSORED CONTENT
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 2,948 Reads 4 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 2,870 Reads 21 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 4,203 Reads 20 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 2,410 Reads 8 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 4,724 Reads 39 Shares
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
  • 30,332 Reads 84 Shares
Franchising has proven to be a successful business model across a wide spectrum of industries using multi-unit retail distribution.
  • Dean Zuccarello and Dan Collins
  • 6,585 Reads 129 Shares
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • Kerry Pipes
  • 7,579 Reads 209 Shares
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
  • Adam Pierno
  • 3,032 Reads 1,021 Shares
Share This Page

Subscribe to our Newsletters