Franchise Update Magazine Issue II, 2023: The Tech Issue
Franchise Update Magazine: The Tech Issue

Q2 | 2023

The Tech Issue

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Unleashed Success: Growing 6 brands by leaps and bounds
Unleashed Brands now has 6 brands with 1,300 kid-friendly health and fitness locations and is looking for more
Kerry Pipes
Rethinking the Brand: On The Border turns itself around!
After losing its way, 40-year-old On The Border is back, building on its storied past for a new era
Suzie Tsai
What Covid Has Taught Us: 5 pandemic lessons for franchising
What we’ve learned on the third anniversary of the Covid-19 pandemic from Catherine Monson, recent IFA chair and CEO of Propelled Brands
Catherine Monson
Passion for Pups: Camp Bow Wow's top marketing dog
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
Kerry Pipes
CMO Roundtable with MassageLuXe's Kristen Pechacek
How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
Franchise Update Media
Megazors! Scaling their way to success
For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
Helen Harris, Kerry Pipes, and Eddy Goldberg
Right at Home
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No Item 19? Don't let that stop you!
Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
Andrew Seid
What Tech Trends Are You Seeing in Development at Home Franchise Brands?
We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding
Franchise Update Media
Opportunity and Danger: Consumers change and CRE debt looms
Changing consumer spending patterns and looming CRE debt provide danger and opportunity for franchisors
Darrell Johnson
Distinctions and Common Philosophies of Successful Recruitment Managers
Franchise recruitment managers who consistently deliver winning results do the following.
Art Coley
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